Eye City First-Time Customer 30% OFF Sale at Asakusa ROX

An exclusive discount campaign for first-time customers of "Contact Lens Eye City" is being held at Asakusa ROX, located at 1-25-15 Asakusa, Taito-ku, Tokyo. This promotion offers a significant 30% discount on disposable contact lenses from the store's listed price (tax excluded) for individuals using Eye City for the first time. The campaign runs from Friday, July 10, 2026, to Wednesday, September 23, 2026 (public holiday).

During the campaign period, a prescription from an ophthalmologist is required to purchase contact lenses. Visitors are also advised to bring their My Number Card (My Number Insurance Card) when visiting an eye clinic. For further details, please refer to the official Eye City website.

Alongside this contact lens promotion, Asakusa ROX will host other limited-time shops and events. From Friday, July 24, to Tuesday, August 11, 2026 (public holiday), the "Kids Formal Apprélie" will open on the 1st floor special venue. This shop will offer casual wear perfect for summer outings and formal attire for occasions like weddings and recitals at affordable prices. Notably, casual dresses for girls, suitable for everyday wear and outings, start from ¥1,980 (tax included), and formal dresses begin at ¥8,800 (tax included).

Furthermore, at the Saint-Marc Cafe on the 1st floor, collaboration menus and merchandise with the movie "Minions & Monsters" are available until Friday, September 4. Featured items include the "Premium Choco Cro Apple & Custard Minions" (¥420 tax included) and "Minions Choco-tto Yukai na Banana Parfait with Collaboration Charm" (¥1,200 tax included), offering visually appealing and delightful treats. Refreshing summer options like the "Minions Nankoku Fruits and Green Apple Jelly Mischief Smoothie" (¥750 tax included) and "Minions Hajikeru Tropical Soda" (¥690 tax included) are also on offer.

Additionally, COMME CA STYLE on the 1st floor features a chiffon georgette setup (blouse ¥5,990 tax included, pants ¥7,990 tax included) made from a wrinkle-resistant, easy-care fabric, perfect for creating chic casual styles. The "ROX SALE" is also underway throughout the facility, with discounts of up to 80% on various items.

Event Information

• Contact Lens Eye City First-Time Customer Discount
  • Period: July 10 (Fri) - September 23 (Wed, holiday), 2026
  • Venue: Asakusa ROX, 3F
  • Details: 30% off disposable lenses from store price (tax excluded)
• Kids Formal Apprélie Limited-Time Shop
  • Period: July 24 (Fri) - August 11 (Tue, holiday), 2026
  • Venue: Asakusa ROX, 1F Special Venue
• Saint-Marc Cafe Minions Collaboration Menu
  • Period: Until September 4 (Fri), 2026
  • Venue: Asakusa ROX, 1F Saint-Marc Cafe
• ROX SALE
  • Period: Starting June 26 (Fri), 2026 (end date undecided)
  • Venue: Various stores in Asakusa ROX

Access

• Venue: Asakusa ROX (1-25-15 Asakusa, Taito-ku, Tokyo)
• Nearest Station: Tokyo Metro Ginza Line Asakusa Station / Toei Asakusa Line Asakusa Station

When purchasing contact lenses, please ensure you bring a prescription from an ophthalmologist. For the latest information on store sale details, product availability, and campaign specifics, please check the official website.