Name: Kimo's Hawaii Malasadas at Matsuzakaya Ueno Store
Start: 2026-07-19
End: 2026-07-28
Location: 松坂屋上野店

Matsuzakaya Ueno Store will host "Kimo's Hawaii Hawaiian Donuts Malasadas" from Sunday, July 19 to Tuesday, July 28, 2026. This event offers a chance to enjoy "malasadas," popular fried donuts from Hawaii, right in Ueno.

Savor the Taste of Hawaii

Event Name: Kimo's Hawaii Hawaiian Donuts Malasadas
Venue: Matsuzakaya Ueno Store
Address: 3-29-5 Ueno, Taito-ku, Tokyo
Dates: July 19, 2026 (Sun) - July 28, 2026 (Tue)
Time: Undetermined
Price: Varies by product (Malasada price TBD)
Reservations: Not required
Notes: Please check the official website for details.

The "malasadas" from Kimo's Hawaii are fried donuts beloved as local food in Hawaii. They are characterized by a crispy exterior and a fluffy interior, with the freshly fried ones being exceptionally delicious. This event provides a valuable opportunity to easily enjoy Hawaiian flavors at Matsuzakaya Ueno Store.

Diverse Gourmet Events at Hoppe Town

Concurrently with the malasada sales, "Hoppe Town" at Matsuzakaya Ueno Store will feature a variety of limited-time gourmet events. According to the event details page, from late June to early August, a wide range of items including Japanese and Western sweets, deli items, and bento boxes will be available on a daily or weekly basis. For example, in late June, "Asakawa's" sweet potato, "Kakimo Rice Cracker's" mochi and senbei, and "Tsuburaya's" kuzumanchu were sold. In early July, "Funabashiya's" kuzumochi and "Berger Recolette's" mango pudding were available, offering summer chilled sweets. The basement floor event space also features specialty items such as "Sendagi Koshiizuka's" homemade corned beef and "Unagi Kappo Mikawa Sansuitei's" unagi mabushi. These events offer a diverse culinary experience beyond malasadas for visitors to the Ueno/Okachimachi area.

Information Before Visiting

The exact event hours are currently "undetermined." It is recommended to check the official website for the latest hours, crowd information, and details on available products. Matsuzakaya Ueno Store is an indoor facility, allowing enjoyment regardless of the weather. Please be prepared for potential crowd control measures.