Ochugen Gift Fair at Matsuya Asakusa | June 10 - July 20, 2026

Matsuya Asakusa, a landmark in Asakusa, will host the "Ochugen Gift" event from Wednesday, June 10, to Monday, July 20, 2026. This event will showcase a selection of gifts perfect for summer greetings to express gratitude to those you care about.

Gifts to Cherish

The event features carefully selected Ochugen gifts designed to delight recipients. The lineup includes a wide range of items, from traditional favorites to popular new products, allowing visitors to find the ideal present for their recipients' preferences and relationships. It promises to be a helpful resource for those seeking the perfect gift.

Featured Gift Selections

Visitors can explore popular and exclusive items from various vendors. For instance, "Nihonbashiya Chobei" will offer "Natsumatsuri Tsumeawase" (3,240 yen), a collection of refreshing jellies and flavorful Japanese sweets, capturing the essence of summer. "Asakusa Imahan" presents "Gyuniku Tsukudani Tsumeawase" (3,240 yen), made with high-quality domestic ingredients; its carefully simmered tsukudani is an excellent accompaniment to rice or a delightful snack with drinks.

Additionally, "Gankoshokunin" offers "Kaso Zukuri" (2,160 yen), rice crackers made with domestic rice, highlighting their natural flavors with a satisfying crispness. "Bern" will feature "Natsu no Jolicoeur" (2,160 yen), an elegant assortment of colorful baked sweets. The renowned "Toraya" will provide "Mizu Yokan 9-koiri" (3,240 yen), a water yokan known for its refreshing texture and rich bean paste flavor, best enjoyed chilled.

All prices listed are inclusive of tax. Images are for illustrative purposes.

Event Information

• Event Name: Ochugen Gift
• Venue: Matsuya Asakusa
• Address: 1-4-1 Hanakawado, Taito-ku, Tokyo
• Dates: June 10, 2026 (Wed) - July 20, 2026 (Mon, holiday)
• Time: Undetermined
• Price: Varies by product (all prices include tax)

Access

Matsuya Asakusa is conveniently located near Tokyo Metro Ginza Line Asakusa Station and Toei Asakusa Line Asakusa Station. Its accessibility makes it easy to visit, even during a shopping trip. Make sure to visit during the event period for your Ochugen gift shopping.

For detailed product information and the latest updates, please check the official website. It is recommended to confirm the product lineup and any event-related news before your visit.