Summer Recommended Items Fair at Matsuya Asakusa

Matsuya Asakusa, located in Hanakawado, Taito-ku, Tokyo, will host a food fair titled "Summer Recommended Items" from Wednesday, June 24, to Thursday, July 30, 2026. This event will showcase a variety of refreshing and seasonal limited-edition products perfect for the approaching summer season.

Seasonal Sweets and Gifts to Brighten Your Summer

A wide array of food items themed around summer will be available. From Higashi Arare Honpo, the "Saika Hanabi Can" (3,996 JPY) features star-shaped crackers and morning glory-print crackers in a festive firework-patterned can, making it an ideal summer gift. Baizo offers "Hako Mizu Yokan" (864 JPY), a smooth red bean jelly made with Hokkaido-grown adzuki beans, highlighting the natural flavors with its refined sweetness.

Yoku Moku presents "Double Jelly - 5 Flavors, 5 Pieces" (2,160 JPY), a colorful, two-layered fruit jelly with different flavors layered for a changing taste experience with each bite, recommended as a summer dessert or gift. Godiva's "Godiva Summer Collection - Nippon's Summer - 9 pcs" (2,700 JPY) combines refreshing summer fruits like peach and lemon with hazelnut and salted caramel. These square chocolates can also be enjoyed chilled and feature Godiva's original new design pieces.

From Yuheimo, "Fina Madeleine Assortment (Lemon & Coconut Pine)" (2,160 JPY) offers a novel baked confection that is "fluffy" at room temperature and "cool and chewy" when chilled, providing two distinct textures.

Practical Information for Visitors

As this fair is held indoors at Matsuya Asakusa, visitors can enjoy the event comfortably regardless of the weather. As some products may be limited in quantity, early visits are recommended. All prices include tax. Please note that items may sell out. Information regarding on-site seating, cooling services for take-home purchases, and other amenities should be confirmed with the store staff.

Event Overview

• Event Name: Summer Recommended Items
• Venue: Matsuya Asakusa
• Venue Address: 1-4-1 Hanakawado, Taito-ku, Tokyo
• Dates: June 24, 2026 (Wed) - July 30, 2026 (Thu)
• Hours: In accordance with Matsuya Asakusa's operating hours (see official website for details)
• Price: Varies by product (see above, all prices include tax)
• Reservation: Not required
• What to bring: Nothing in particular

Access Information

• Nearest Stations: Tokyo Metro Ginza Line Asakusa Station / Toei Asakusa Line Asakusa Station
• Other: Matsuya Asakusa is directly connected to or very close to the station, offering excellent accessibility.

For those seeking limited-edition summer sweets and gifts, a visit to Matsuya Asakusa is recommended. For detailed product information and stock availability, please check the official website or inquire directly at the store.