Autumn Recommended Sweets Fair at Matsuya Asakusa

Matsuya Asakusa will host the "Autumn Recommended Sweets" fair from September 1st to September 30th, 2026, in the Asakusa area of Tokyo. This event will showcase a variety of carefully crafted sweets featuring seasonal autumn flavors, promising a delightful experience for visitors.

Indulge in Seasonal Flavors

Three featured shops will present special autumn-themed confections. From "European Patisserie Shimizu," the "Fig and Red Wine Cheesecake" (648 yen) offers a harmonious blend of sweet figs simmered in red wine and rich cream cheese. For those seeking traditional Japanese sweets, "Kasho Aoyagi Seike" presents its signature "Chestnut Yokan" (4,968 yen), known for its incredibly soft chestnuts and smooth red bean paste. This classic dessert is a representation of the shop's long-standing craftsmanship. Please note that the price of this item is scheduled to be revised from October 1st.

Additionally, "Tokiwado Kaminari Okoshi Honpo" will offer a unique "Sweet Potato Okoshi Stand Pack" (130g, 540 yen). This variation of Kaminari Okoshi, incorporating sweet potato flakes, delivers a flavor reminiscent of daigaku imo (candied sweet potatoes). This particular item will be available starting from September 18th (Friday).

Practical Information for Visitors

This fair is held within the food floor of Matsuya Asakusa. Information regarding on-site dining or specific consumption rules should be confirmed with venue staff. All prices listed include tax. Some items have different availability dates, so checking in advance is recommended if you have a specific treat in mind.

Event Details

• Event Name: Autumn Recommended Sweets
• Venue: Matsuya Asakusa
• Address: 1-4-1 Hanakawado, Taito-ku, Tokyo
• Dates: September 1, 2026 (Tuesday) - September 30, 2026 (Wednesday)
• Time: Undetermined
• Price: Varies by item (e.g., Fig and Red Wine Cheesecake 648 yen, Chestnut Yokan 4,968 yen, Sweet Potato Okoshi Stand Pack 540 yen)
• Reservations: Not required
• Age Restrictions: None

Access

The nearest stations are Tokyo Metro Ginza Line Asakusa Station and Toei Asakusa Line Asakusa Station. The venue is easily accessible from these stations. Visitors can combine their trip with sightseeing in the historic Asakusa area. For parking, please use the facilities at Matsuya Asakusa. For the latest event updates and product availability, please check the official website.